01 — RECOGNITION
Help her see herself.
We find the real moments, frustrations and desires that make your buyer think, “Wait. That’s exactly what I do.”
Your Stories aren’t meant to be something you “keep up with.” They’re where your buyer gets close enough to decide: I trust her. She understands this. I want what she has.
If that isn’t happening yet, something small may be hiding in the messaging. The angle. The order. The sentence that explains too much. You can feel it. You just can’t always see what needs changing.
You already know something needs changing. The Story Edit helps you see exactly what, so your Stories create more recognition, more desire, and a much clearer reason to buy.
You know Stories matter. You’ve taken courses, saved posts, asked Claude for ideas, tried hooks and added links. But you still look at what you’ve made and wonder, “Is this actually good?”
Does it sound like me? Will my buyer care? Is this sequence moving somewhere? Do I change the hook, the CTA, the message, or the offer?
For four weeks, I’ll look closely at the Stories and messaging you’re already using. Your actual offer. Your actual audience. Your actual words.
Instead of throwing 37 more ideas at you, we’ll work out what your buyer needs to hear next.
We’ll look at why certain words make your buyer feel understood, trust what you’re saying, and want to take the next step. Then we’ll use that buyer psychology to make your message stronger.
Or, “That sentence is the whole Story. Stop burying it.” We edit the message, keep your voice, and make the next step clearer.
That last question is exactly why The Story Edit exists.
We’ll shape the message around your buyer, your offer and the way you naturally speak.
We find the real moments, frustrations and desires that make your buyer think, “Wait. That’s exactly what I do.”
Your Stories should show the result and the shift, not give her a tour of your course modules.
We sharpen your opinions, teaching, proof and positioning so people know what you notice and why your way matters.
We build your repeatable Story Messaging Framework from what we learn, so you can make stronger Stories and know what to tweak.
You create, post and test. I look at what’s happening, then we use the weekend to make the next move clearer.
You post and sell. I keep an eye on the Stories you’re creating, so we can work with what’s real.
Send your Stories, drafts, offer, questions, or the message you can’t quite get right.
We edit through a call, Loom, voice notes, a focused mini training, or the format that fits the work.
You’ll leave with sharper messaging, a clearer next Story angle, and a better sense of what to look at when a sequence underperforms.
And you’re ready for me to point at a slide and say, “That. That is where you lost her.”
This is not for you if you want a ghostwriter, endless templates, or a pile of content made from a blank screen. Bring your business. We’ll make your words stronger.
Four weeks of private, weekend-led Story coaching.
Your messaging. Your buyer. Your offer. My eyes on the nuance.
You leave knowing what to say, what to tweak, and how to make your Stories create recognition, desire and authority without second-guessing every slide.
12 October to 8 November
I’m keeping this small so I can pay attention to what you’re creating and coach you properly.
Ready-to-use templates to help you sell your offer over Black Friday.